Here is a list of four things that every business lender or broker should have on their website.
From thorough contact information to customer testimonials, here are the essentials that every business loan website should have for it to effectively help you do business.
- A clear description of who you are
Someone who stumbles upon your website shouldn’t have to do investigative work to figure out what, exactly, it is that you do. That means clearly stating your name and summing up your products or services right on the homepage, says NIEL PATEL, of High Quality website 79% of users always scan web pages (according to Nielsen).
- An easily-navigated site map
Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they’re looking for.
“Be sure your navigation is clearly laid out. We always recommend using dropdowns in the navigation menu so the visitor can see the content under every heading from virtually any page. You want to make it very easy for your visitors to find what they are looking for, or what you want them to know,” Wright suggests.
- Easy-to-find contact information
You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you.
“The best place for the contact information is the top left or top right corner of the home page,”. “It is also a good practice to include contact information in every page of the website in the footer or side bar or even in top right corner, which helps the visitors to find it more easily.”
You should also be sure to include several ways for them to contact you — phone, e-mail, and a standard contact form, are all good options. Forbes also suggests including your address, and even a link to your location in Google maps.
- An obvious call to action
Tell the online visitors literally what you can help them with and what you want them to do with clear tone. Whether you want them to call you NOW for FREE consultation or to fill your application so you can make business with them, call attention to your suggestion — by using special buttons or highlighting the text, for example.
This information may not contain everything that you’ll want for your company’s website, but it’s a must to get you started, and to make your website moving forward into a revenue-generating machine.
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